SEVEN TV
The TV box re-imagined
Cable clutter can be frustrating; most home devices are interconnected by cable creating cable clutter that is visually & functionally unappealing. This innovative TVBOX integrates cables as part of the design. By cable management, the user can control the length and store the rest inside the translucent container. This keeps the connection tidy while creating a unique visual element that will smoothly fit within the home environment. Magic and surprising, the dreamy frosted box is a power source that contains all the entertainment displayed in our homes. A new approach, focus on the environment, creating a distinctive identity, standing out from the traditional IT box style.
Aren't you tired of dealing with cable mess at home?
This innovative TV box uses the cables as iconic visual elements while it helps to keep them tidy and organized.
SIMPLIFIED USER EXPERIENCE
Based on browsed and stored content this TVBOX uses a simple and intuitive remote control to scroll through the content, providing easy access to your favorite media.
SIMPLIFIED USER EXPERIENCE
Based on browsed and stored content this TVBOX uses a simple and intuitive remote control to scroll through the content, providing easy access to your favorite media.
DESIGN JOURNEY
INSIGHTS
Collected insights from competitors benchmark and interviewing multiple users to hear how they perceived the product category and what their expectations were.
VISUALIZATION
Explored several directions and product configurations, always focus on the experience bridging the analog with the digital world. Eye-catching, find, and easy to use.
HAND MODELS
Worked on quick models for concept proofing. Using existing materials in real size is useful in identifying the potential and weaknesses of different design directions.
PROTOTYPING
Three different design options were selected to build full appearance mock-ups. Realistic models were used to present the best ideas to the director boards and get them on-board.
COLOR AND FINISHING
The final stage was to explore the CMF further, try with different colors SKU, finishing as well as other possible materials such as ceramics and wood.
