QDTV H9700
The first world modular TV system.
Based on a modular system, front-firing HARMAN sound, and Quantum Dot TV display, this TV provides the ultimate cinematic experience. Focus on the home; QDTV allows users to choose between several stand options as well as materials such as metal, wood, and fabric to harmonize in their environment. Using a simple yet iconic cylinder embedded inside the TV, the user has the opportunity to detach the tabletop stand and change parts to fit different scenarios, either standing on the floor with, hanging from the wall, or moving around the house. It also features cable management capabilities designed to hide all cables behind the back panel to create a clean, uncluttered, and less distracting viewing experience. QDTV established a new benchmark in the industry, built on honest materials, pure and 360-degree design, superb craftsmanship, and sophisticated design.
WALL BRACKET
This customized bracket allows users to adjust the TV position when hanging on the wall. It works changing both distance and angle from the wall, as well as collects all the cables into a single outlet source. This creative idea is aligned with the previous rotating function and the cable management from the original design.
WOOFER STAND
This unique floor-standing design is built out of concrete. Inside, a superB woofer was installed, the concrete base offers both, stability in a smaller footprint as well as excellent sound isolation and distribution. This innovative solution provides an iconic design with incomparable sound quality.
TABLE TOP
This table-top stand was specially designed for QD 9700 TV. The key design element is the central neck, which connects both displays with speakers while creates an internal space to manage the cables; No clutter, no visible mess. This innovative solution was also designed to allow the TV to rotate without dragging the cables over the furniture.
MOVABLE STAND
This last stand accessory was conceived for those who have either large home spaces or, just the opposite, need to move the TV to reach different corners of the house. A clean stainless steel body structure connects five rubber, auto-blocking, wheels that allow users to move the TV with ease.
WOOFER STAND
This unique floor-standing design is built out of concrete. Inside, a superB woofer was installed, the concrete base offers both, stability in a smaller footprint as well as excellent sound isolation and distribution. This innovative solution provides an iconic design with incomparable sound quality.
MOVABLE STAND
This last stand accessory was conceived for those who have either large home spaces or, just the opposite, need to move the TV to reach different corners of the house. A clean stainless steel body structure connects five rubber, auto-blocking, wheels that allow users to move the TV with ease.
WALL BRACKET
This customized bracket allows users to adjust the TV position when hanging on the wall. It works changing both distance and angle from the wall, as well as collects all the cables into a single outlet source. This creative idea is aligned with the previous rotating function and the cable management from the original design.
TABLE TOP
This table-top stand was specially designed for QD 9700 TV. The key design element is the central neck, which connects both displays with speakers while creates an internal space to manage the cables; No clutter, no visible mess. This innovative solution was also designed to allow the TV to rotate without dragging the cables over the furniture.
CABLE MANAGEMENT
QDTV features cable management capabilities, designed to hide all cables behind the back panel to create clean, uncluttered and less distracted viewing experience. All cables are guided to a single outlet for easy access “connecting ability”
ENDLESS DESIGN OPTIONS
This TV introduced a new approach where the customers can participate in defining the final outlook of the product. We have developed several front speakers covers, wood, metal, and different kind of fabrics were used to meet different user's needs. Change the front covers can not be easier; a set of magnets located behind the speaker front and covers allow to exchange covers at will.
BEHIND THE SCENE
Below it is captured the critical moments during the development process, ideas that were left behind, concepts, struggles, manufacturing challenges, more iterations, more ideas for new problems. An everlasting process that took me from the initial rough concept to the final solution. The design process is a continuous refinement that is only limited by time and resources
INSIGHTS
We collected insights from users across Asia and Europe. Most of the users, regardless of their geographical location, had similar pain points, complaints, and expectations. The main difference was related to home size, environment, and TV placement. These insights guided our creative process, mostly focused on the sound system, cable management, as well as the rotation issue.
