Edge 50 ULTRA was the device where the new design language for Motorola was materialized. GRAVITY was the name of the concept that triggered a new era in the company, focusing on lifestyle rather than product technical specs. This integrated design language enables a wild and comprehensive series of material explorations and applications throughout the roadmap. Helping the brand not only to reshape the market audience and perception but also boost their YoY revenue by 30%.

A simple, soft, modern, and unique integrated sleek design combined with a strategic partnership with PANTONE helped create this new lifestyle statement beyond technology. Gravity design language was created to connect with users beyond features and functions, creating an emotional bond.